BEYOND THE POST

Fourge Social shares social media news, tips and insights beyond a page post.

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5 Musts When Creating a Social Media Content Strategy

Christine Melaas, Director of Sales and Operations

Nov 15, 2019
3 min

5 Musts When Creating a Social Media Content Strategy

If you are a business or organization, you likely have one of these goals: Sell products Promote services Gain subscribers Acquire volunteers Collect donations Hire staff How do you sell yourself to your target audience to reach these goals? The answer may seem simple – tell them what you want. That is actually not entirely the case. If social media marketing has become a new tool you will capitalize on, there are various steps to take before pressing the post button. Do you

The Entrepreneurial Spirit: How we #FourgeAhead

Chad Chandlee, President and COO

Oct 4, 2019
2 min

The Entrepreneurial Spirit: How we #FourgeAhead

As the current President of Kendall Hunt Publishing and Fourge Social I was reflecting on how our family of companies started and why. In both cases each company was started because someone like Wm. C. Brown Company in the case of Kendall Hunt and myself in the case of Fourge Social saw a need in the marketplace and decided to try and fill it. Having started in sales for Kendall Hunt Publishing Company, I have always appreciated the entrepreneurial spirit that the Editor po

4 Must-Have Apps You Didn’t Know You Needed

Fourge Social

Aug 23, 2019
4 min

4 Must-Have Apps You Didn’t Know You Needed

Have you ever scrolled through the App Store to find yourself overwhelmed with the countless options for apps that promise to increase productivity? Then after downloading multiple in hopes of becoming a super organized and efficient person you never actually open these apps? Honestly, we’ve all been there. Over the course of the last three months as the #FourgeInterns, we've observed the countless tasks it takes the Fourge team daily to produce and manage the best social med

Christine Melaas, Director of Sales and Operations

Jul 19, 2019
2 min

The First Look: 5 Tips On How To Get Started Creating A Logo

The logo you choose for your company is a representation of your company brand. It is used to differentiate who you are and symbolize what your brand stands for to your audience. A logo has the capacity to take on various forms over the years, but one element should hold true and that is to inspire those who see it to take action. Whether our team is working with a client on a re-brand or building a new logo from scratch, there's important steps we take before reaching a fina

Hashtags: How they work & how to handle them

Natalie Droeske, Social Media Account Manager

Oct 18, 2018
2 min

Hashtags: How they work & how to handle them

What was once a practical signifier of someone’s phone number or a pass-the-time table game, is now one of the world’s leading marketing tools for social media strategists. A hashtag is a word or phrase preceded by the traditional pound sign to signify a keyword or topic attributed to something larger, usually a post, tweet, or blog. The key component of a hashtag is its searchability. When a hashtag is used in a tweet, for instance, the content surrounding the hashtag gets f

Natalie Droeske, Social Media Account Manager

Oct 9, 2018
3 min

Social Media Storytelling for Business

Anyone in the social media industry will tell you that it is quite simple: people want to see people when it comes to social media, and we think this is true, but it needs to be done effectively. Oftentimes many accounts’ marketing campaigns lean toward failure because they’re trying to operate on this idea alone. The key? Your audience. Social media is designed to connect people, whether it be from across town or across oceans. But to be successful in the business world of s

Christine Melaas, Director of Sales and Operations

May 18, 2018
3 min

What We Learn From Our Students

Over the last two years I have had the privilege of mentoring and learning from students whose position I once held. With graduation season upon us, dedicating this week's blog post to our Fourge Social interns only made sense; especially as we prepare to welcome one of them into our company full-time after her graduation. There is a quote by Benjamin Franklin, "Tell me and I forget, teach me and I may remember, involve me and I learn." This is the type of internship experien

Fourging Ahead in Social Media Education

Christine Melaas, Director of Sales and Operations

Mar 9, 2018
1 min

Fourging Ahead in Social Media Education

Fourge Social began the 2018 year by completing the 6-week Social Media Strategist course through the National Institute for Social Media. We are proud to be the first agency in Iowa to complete the course and certification exam. In a constantly changing industry, our company is dedicated to investing in continued education for every member of Fourge Social. This allows us to truly be the social media experts and provide the best results for our clients. Read more in this art

Christine Melaas, Director of Sales and Operations

Jul 27, 2017
3 min

Applying for Digital Citizenship

Twenty years ago when the first recognized social media site was introduced, there was not yet a need for a defined set of behaviors, strategic planning or action plans. Fast forward two decades to a time where new social media platforms and apps are launching daily; each striving to make its mark on the way we share, communicate, purchase and essentially live our lives. With social media now being incorporated into the way we manage our lives and businesses, what does this m

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