Do you ever wonder how many photos you actually take a year on your phone? Here is some food for thought. According to data shared with mylio.com by Info Trends Worldwide Consumer Photos Captured and Stored, It’s predicted there will be 7.5 billion people in the world in 2017, and about 5 billion of them will have a mobile phone. Let’s say roughly 80% of those phones have a built-in camera: around 4 billion people. And let’s say they take 10 photos per day – that’s 3,650 photos per year, per person. That adds up to more than 14 trillion photos annually." Let that number sink in.
Now that you've read this projection, is it making more sense to you why you seem to be cleaning out your Cloud every two weeks? Well, you're not alone. In fact, my inspiration for this article was a 6 AM wake-up text from Verizon informing me that I have 10% memory left on my iPhone. So, what's my point? It is not that we need to stop taking photos, but instead think about taking more thoughtful photos.
Content is everywhere. Right now as you are reading this, there is probably something you could snap a photo of and use for social media or other marketing inspiration. I'd bet there are multiple photos on your phone right now that you never thought of re-purposing. If you are sitting here wondering how you'd use photos of your puppy or the new taco stand in town as content, let me offer a few tips.
1. Background Check: Think for a minute about the various surfaces you come across each day. There's wood floors, granite counter-tops, stone walls, blacktop, wooded scenery and more to add to the list. This scenery or mix of surfaces can be used as the background for a cover photo, post or flyer.
2. Cute Sells: People like puppies, babies, and things that make funny sounds. My point? Think of the photos and videos you share or that grab your attention online. How often are they an adorable photo of a kitten stuck in a coffee can or a video of a baby hysterically laughing? If you're lucky enough to capture these moments in your real life, brainstorm a way to use that content with a creative spin to share your brand or company.
3. Ready in a GIF: Whichever way you pronounce GIF, it doesn't change what it is. The statistic shared earlier did not take into account the number of videos we will take this year or Snapchats or other related app photos. Why does this matter? With the use of free or minimal cost apps like Boomerang, you can turn a simple movement into funny or inspirational content. Look back into your archives at all of the videos you have. All it takes is a few seconds of good footage to edit that will take old content and make it new.
Hopefully, you are starting to get the picture (pun unintended, but worth the chuckle - or eye roll). While the need for professional photos and videos whether taken by someone hired or by downloading stock images, are still needed at times, why not use what is around us every day? Just by scrolling through your Instagram account, you can find inspiration for building your open content library. Now, don't forget to organize those photos and upload them to your laptop or memory device. You wouldn't want to be about to take that brilliant photo only to have 0% storage left. Which reminds me, it's time to go take my own advice. Good luck!