Using Social Media to Recruit Qualified Candidates

Would the above job post grab your attention? When it comes to recruiting for your company, where are you finding qualified applicants? It is a competitive market for job seekers, but also employers. Everyone wants to find the most qualified individuals to work for their companies, but the challenge lies in knowing where to find them when you need them. This is where social media recruiting comes into play.

Social media offers a unique opportunity to advertise positions in a way that traditional advertising simply cannot do. Let’s dive deeper into the possibilities.

  1. Highlight your brand through a variety of creative including video and interactive media.

  2. Learn about your engaged audience. Who is engaging with your social ads?

  3. Turn your ad on and off in an instant. Found who you’re looking for or have enough applicants? Stop advertising in the moment.

  4. Understand the cost per applicant with social media analytics to budget for future hiring campaigns.

  5. Gain new followers for future vacancies and increase overall brand awareness.

According to, the average on-boarding cost of an entry to mid-level position can cost a company between $3,300 to $8,000. This number fluctuates based on the employee’s salary, advertising, interviewing, screening, and hiring costs. Many studies show that the total cost of losing an employee can range from tens of thousands of dollars to 1.5-2 times annual salary. The investment in hiring is costly, and rightly so when it comes to adding talented and driven individuals to help your business grow.

“Social media recruiting isn’t just another tool in our recruiting toolbox, it’s a power tool. Not only do we meet the candidates where they are, we are reaching passive candidates who aren’t looking, but intrigued enough to learn more about our opportunities. Social media recruiting reaches a large group and when our employees like and share we are reaching an even larger audience…it’s a ripple effect. ”

– Stacie Halverson | Director of Human Resources, Kendall Hunt Publishing Company

By utilizing social media to advertise job vacancies, a company can target exactly whom they want to reach by creating custom audiences or using detailed audience targeting. These targeting features allow those hiring to narrow down by education level, age, location, interests, etc. A company may also adjust an advertising budget based on the cost per result.

Recently, Fourge Social ran a job posting for a client looking to hire for (1) position. The results of the ad were as follows:

  • Total Set Budget: $30

  • Run Time of Ad Scheduled: 28 days

  • Actual Budget Spent: $7.91

  • Actual Run Time of Ad: 8 days

  • Results: 280 (estimated Ad Recall Lift)

  • Cost per Result: $0.03

  • Applications received: 30

  • Reach: 1,232

  • Impressions: 2,667

  • New employee hired from online applications: Yes

What do these results mean? Essentially, this client was able to spend less than $8.00 over the course of 8 days to acquire 30 applications and find the individual they chose to hire. This is a BIG deal. Why?

  1. They did not have to spend a large portion of their budget to advertise the opening.

  2. Fourge Social handled the work of creating the ad and tracking results.

  3. It took them less than one month to advertise, interview and hire a new employee.

  4. Did we mention it only cost them $7.91?!

While these results may not be the norm, they provide valid and real data to back up why social advertising can and does produce results when done the right way. If you are ready to invest in recruiting the right people for your job openings, then it is time to invest in Fourge Social to drive your social media advertising.

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