Gathering as a community. A concept we have not forgotten, but have missed doing in the traditional sense during the Pandemic. Even before our lives were moved to an online or hybrid world, Facebook was providing ways to cultivate meaningful relationships using social media tools. One specific tool is Facebook Groups. As defined by Facebook, “Groups provide a place to connect with people who share your interests. You can create a Group and connect it to your Page to help build a community with your fans and supporters. We want to share why to add a Group into your 2021 social media strategy and provide a few tips on how to do so successfully.
Reasons to create a Facebook Group:
Create an exclusive community of loyal brand followers
Obtain user-generated content
Announce and offer member-only discounts or promotions
Foster experiences for meaningful posts to capture meaningful engagements
Build a community
Get honest feedback
Types of Groups:
Closed - Only member can view the Facebook Group wall and contribute in such groups. Anyone can search for this type of group and join, by the public will not be able to view the contents without becoming a member.
Public - These Groups are completely out in the open. Anyone can see the posts and content on the Group wall without joining. Anyone can also become a member.
Secret - This type of Group is not searchable unless you are already a member. Not everyone can join, as only a member can add another member. These Groups do not share any information at all to the public or non-members.
Tips to get started:
Turn on membership approval - You can select if anyone can find and join the Group or if they must be invited and approved.
Turn on post-approval - Decide if posts must be approved by a Moderator before being published to the Group
Add moderators to your Group - Set up roles for those involved in your business. This will allow you to have various people assisting your efforts.
State your rules - Set expectations from the start so that all who join understand the guidelines to follow as a member.
Invite people to join - Utilize your email lists, or invite people you are connected with to join the Group; Publish posts to your social media accounts (if you want it to be public)
Be active and stay involved by welcoming new members, joining in on the conversation, and providing content for members to engage with or ask them to share
Schedule content like you would your Facebook Page
Plan out a strategy for your Group to define what objectives will your Group help your business achieve.