Posting with a Purpose: The Key to Social Media Success

As the first and only agency in the state of Iowa to be certified by the National Institute for Social Media, we get a lot of questions about how to be successful on social media. The majority of the questions we get are:

  • What platforms should my business be on?

  • How often should I post on social media?

  • What should I post on social media?

The world of social media is ever-evolving, more and more question arise daily and our answers to these and others are in constant flux as well. But there’s one thing to keep in mind that will always be a starting point when attempting answers to your social media questions: Post with a purpose.

That might seem like a simple idea, posting with a purpose. But when you apply this idea, it becomes more complex. To start out, think of your business.

What is its purpose?

What sets you apart from your competitors?

What are your business goals?

The answers to these questions are the key to a strong social media presence. When posting, think about how your post relates to your business as a whole. Posting with a purpose means tailoring each and every post, picture, and period to not only your business but to your business goals.

Social media is a tool at your disposal for you to build your business and work toward achieving the vision you have for it. When you post, on whatever platform you choose, do so with a specific purpose in mind. Post about the new product you want to share, the employee that gives the greatest service, the holiday promotions you want people to know about. Whatever is important to your business should drive what you post about on social media.

Don’t just post to post. Don’t just have a social media presence because you’re told you have to. Let your business goals drive the content of your social media and post with the purpose of achieving these goals. When you take the extra second to think about the purpose behind why you’re posting, the result is a more concise, targeted post that relates a bigger accomplishment: achieving the goals you have for your business.

Need a place to start? Call Fourge Social at 800-338-8304.

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