Recently, I shared on my personal social media channels that I have been accepted as a new board member to the National Institute of Social Media Advisory Board. Amid the congratulations and well wishes of comments, one stood out. While I know that this person meant no harm or ill by their comment, it is a statement we hear much too often in our industry. See Exhibit A below.
When I saw this comment come through, I cringed and shook my head. Ah, yes, the assumption that anything to do with a job in social media means that you kick your feet up all day, scrolling through news feeds and liking funny cat memes. Sure, we obviously utilize these platforms for businesses. However, there is so much work, creativity, and strategic planning that constantly goes into social media management that many still do not realize.
As a team of social media experts, we are constantly on the go - physically and mentally. In fact, just this Thursday I found myself pausing to look around our office. It was like we had an imaginary rotating office door. At one point 3 of us were returning from a client meeting, while two were leaving and going in opposite directions. In order to capture real content, we have to be "in the field" at times which means attending events, visiting our clients' business locations or searching for real photos and videos to take and transform into amazing content.
Let's see what is all included in a typical Fourge team members' week? Well, there's client meetings, writing copy, designing graphics, editing videos, building brands and strategies, creating and managing ad campaigns, brainstorming, internal meetings, training ourselves and others, scheduling and communicating with audiences across all channels and industries. Oh, and did I mention social media does not take a weekend? That means that in our world, we are always on. In order to make sure a business account is on top of real-time conversations from their online audience, we are monitoring comments, messages and keeping track of interactive posts, such as giveaways. Social media management is a 24/7 job.